Cookie Policy

Last updated: 7 June 2026

This Cookie Policy explains how Walliee Ltd uses cookies and similar technologies on our website at www.walliee.com.

This policy explains what cookies are, what types of cookies we use, why we use them, and how you can control your cookie preferences.

1. WHO WE ARE

Walliee is operated by Walliee Ltd, a company registered in England and Wales.

Company name: Walliee Ltd
Company number: 16160761
Registered address: 167–169 Great Portland Street, 5th Floor, London, England, W1W 5PF
Email: support@walliee.com

For the purposes of UK data protection law, Walliee Ltd is the data controller for personal data collected through cookies and similar technologies on our website, unless stated otherwise.

2. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device when you visit a website. They help websites recognise your device, remember your preferences, understand how the website is used, and improve your browsing experience.

Similar technologies may include pixels, tags, scripts, local storage, session storage and device identifiers.

3. WHY WE USE COOKIES

We use cookies and similar technologies to:

make the website work properly;
remember your cookie preferences;
maintain website security;
understand how visitors use our website;
measure website performance;
identify website errors or usability issues;
improve our website, content and user experience;
support marketing or advertising activities where enabled and consented to.

4. TYPES OF COOKIES WE USE

4.1 Necessary cookies

Necessary cookies are required for the website to work properly. They may be used for security, page loading, cookie consent management, session management and basic website functionality.

These cookies do not require your consent because they are necessary to provide the website.

4.2 Analytics cookies

Analytics cookies help us understand how visitors use our website. They allow us to see information such as which pages are visited, how users move around the website, how long visitors spend on pages, and whether users experience errors or performance issues.

We use analytics cookies only where required consent has been given through our cookie banner or cookie consent tool.

4.3 Performance and behaviour analytics technologies

We may use website behaviour analytics tools to understand how visitors interact with our website. This may include information such as clicks, scrolling, page interaction, navigation paths, device type, browser type and general usage patterns.

These tools help us identify usability issues and improve the website. We use these technologies only where required consent has been given.

4.4 Marketing and advertising cookies

We do not currently use Meta Pixel, Facebook Pixel, Instagram Pixel or similar advertising pixels on our website.

We may use marketing or advertising cookies in the future to measure campaigns, understand referral sources, or show more relevant advertising. These cookies will only be used where they are enabled on the website and where required consent has been given.

If we introduce advertising pixels or tracking technologies in the future, we will update our cookie banner and this Cookie Policy where necessary.

5. GOOGLE ANALYTICS

We use Google Analytics to understand how visitors use our website and to help us improve website performance and content.

Google Analytics may collect information such as:

pages visited;
time spent on pages;
referral source;
browser type;
device type;
approximate location;
interactions with the website;
technical information such as IP address and identifiers.

Google Analytics uses cookies and similar technologies. The information collected may be processed by Google, including outside the United Kingdom or European Economic Area.

We use Google Analytics only where required consent has been given through our cookie banner or cookie consent tool.

You can learn more about how Google uses information from sites and apps that use its services here: https://policies.google.com/technologies/partner-sites

You can also use Google’s Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

6. MICROSOFT CLARITY

We use Microsoft Clarity to understand how visitors interact with our website and to help us improve usability, design and performance.

Microsoft Clarity may collect information such as:

pages visited;
clicks;
scrolling behaviour;
navigation patterns;
device and browser information;
approximate location;
session interaction data;
technical identifiers.

Microsoft Clarity may use cookies and similar technologies. The information collected may be processed by Microsoft, including outside the United Kingdom or European Economic Area.

We use Microsoft Clarity only where required consent has been given through our cookie banner or cookie consent tool.

You can learn more about Microsoft’s privacy practices here: https://privacy.microsoft.com/privacystatement

7. COOKIE CONSENT TOOL

We use a cookie consent tool to ask for, record and manage your cookie preferences.

When you use our cookie banner or consent tool, we may process information such as:

your cookie choices;
whether you accepted or rejected cookies;
the date and time of your choice;
your IP address;
browser and device information;
consent version or preference record.

We use this information to comply with legal requirements and to remember your cookie preferences.

8. CONSENT

Necessary cookies are always active because they are required for the website to work.

We ask for your consent before placing analytics cookies, performance cookies, marketing cookies or similar non-essential technologies on your device where required by law.

You can withdraw or change your consent at any time by using the cookie settings or cookie preference tool available on our website.

9. HOW TO CONTROL COOKIES

You can control cookies through our cookie banner or cookie preference tool where available.

You can also block or delete cookies through your browser settings. The steps depend on the browser and device you use.

If you block all cookies, some parts of the website may not work correctly or may be less convenient to use.

10. THIRD-PARTY COOKIES AND SERVICES

Some cookies or similar technologies may be placed by third-party providers that help us operate, analyse or improve our website.

These providers may process information according to their own privacy policies. We recommend reviewing their privacy information for more detail.

Our current website analytics and behaviour analytics providers include Google Analytics and Microsoft Clarity.

11. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our website, cookies, tools, legal requirements or business practices.

If we make material changes, we may update the date at the top of this Cookie Policy and, where appropriate, ask you to review or update your cookie preferences.

12. CONTACT US

If you have questions about this Cookie Policy or how Walliee uses cookies, contact us at:

Walliee Ltd
167–169 Great Portland Street
5th Floor
London
England
W1W 5PF

Email: support@walliee.com

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